We are very happy CustomerCradle is now publicly available. We had a great beta testing period, we got some fantastic feedback and suggestions leading us to add new features.
If you haven’t already seen it check out the 2 minute video on our homepage.
Lets take a look at what CustomerCradle is and how it can help a business grow.
CustomerCradle allows a business to easily record and report on the key facts about the business operation. Every time a staff member interacts with a customer or potential customer they take 3 seconds (yes literally 3 seconds) to record in CustomerCradle the SOURCE of the customer, the ACTION taken and the OUTCOME.
For example the customer source might be “Radio Ad”, the action taken might be “discussed requirements” and the outcome might be “paid deposit”.
Since CustomerCradle makes it so easy to collect this information it can be recorded every day as part of a normal work flow. It just takes 3 seconds then back to work.
Recording this information is only half the story of course, the real payoff comes when the business operator analyses and reports on the data collected.
CustomerCradle provides graphs and pie charts that make it very clear which advertising efforts are actually bringing customers to the business. It makes it easy to see trends over time.
The TV ads are more expensive but are they more effective ?
Are this month’s flyers a better design than the ones I sent out last quarter ?
What percentage of my customers come from the phone directory ?
Are you getting the word-of-mouth business that you expect ?
CustomerCradle gives you the facts to answer these questions so you can direct your marketing time and effort most effectively.
With a couple of clicks you can find out when customer sources have the best conversion rates. In the screenshot above you can see that 62.5% of people who heard about the business from Flyers convert into paying customers while only 25% of people who heard about the business from television do!
CustomerCradle also makes it a snap to see which staff members are the best at converting enquiries into paying customers. This means you can get your best performers to train your weaker staff members and make sure everyone is up to speed!
In the coming weeks we are going to be bringing more content to this blog about growing a business in general and how CustomerCradle can help in particular. We would love to hear any feedback you have, drop us an email at feedback@CustomerCradle.com