Obviously we at CustomerCradle are big believers in recording and reporting the source of your inquiries and how well you are converting them into clients. It gives you the factual basis to direct your marketing time and money effectively, so you don’t have to go on gut feeling. But recording and reporting isn’t the be all and end all of growing your business.
There are marketing resources available targeted specifically at accountants who wish to grow their practice. In this post we are going to take a brief look at a few.
MarketingForAccountants.com
www.marketingforaccountants.com
This is the website of Steve McIntyre-Smith and his accounting marketing & practice management consulting firm. On the website you can browse and order from the list of available accounting marketing instructional DVDs, watch teaser video clips, get marketing tips or contact Steve to request some of his consulting services.
Based on the teaser video clips available and the written content on the site Steve really knows his stuff when it comes to growing and marketing and accounting practice.
It’s definitely worth taking time to read through this site.
www.Mostad.com
Mostad and Christensen Inc. offer a huge variety of practical marketing tools for accountants. They have brochure templates, stationary, advertising copy, direct mail kits and much more.
They also began a marketing blog in december 2009 with useful tips. For example on the blog they bring up some important issues that you may not have immediately considered in your marketing plan, such as considering how safe is your customer parking and how inviting is your enterance hall.
Even if you don’t end up ordering any products reading through the site is bound to give you some ideas.
www.AccountantsMarketing.com
This website is the home of Frank E. Salman a serial accountant practice entrepreneur who has helped over 1,800 practices in his seminars and consulting. This website doesn’t have as much free information as the previous two mentioned but reading through the site and the other articles online that Frank has written you get a sense that he has much to offer people trying to grow their practice.
As always, we here at the CustomerCradle blog would love to hear about your marketing questions and what you would like us to cover on the blog. Feel free to drop us a line, we’d love to hear from you.
