The Flyers Back-story
A long time back, when CustomerCradle was a desktop application, not a website, we came up with some flyers to distribute to local businesses to try and drum up some customers.
It actually turned out that the flyers were a great help and had a much higher ROI than the web advertising we had been doing, but not in the way we had expected.
We distributed 150 flyers by creeping around an industrial estate late at night sliding them under the doors of businesses that looked like they could use CustomerCradle. (I have a funny story about accidentally setting off an alarm at a gun shop, but I’ll leave that for another time).
Well a 2-3% response rate is considered pretty good for flyers, what did we get ? We got one response. One person took the time to email us because of the flyer. Sounds like a pretty weak response.
That one person loved CustomerCradle however, they used it, they recommended it to a friend, they sent out an email to 15 other business owners associated with the same franchise telling them about CustomerCradle and they introduced us to a bookkeeper who was interested in becoming an affiliate / partner / reseller.
As a startup business trying to get feedback and the first few customers that kind of response was really motivating.
Flyer Version 1.0
How can we improve this flyer ?
Some of the improvements we made to this flyer before distribution included :
- A better use of space to focus attention
- Making the ‘call to action’, the next step we want the viewer to take, more clear
- Removing confusing jargon
Flyer Version 2.0